The Italian fashion house is currently funding the restoration of the famed Trevi Fountain - among others - as part of its four-year Fendi for Foundations plan, which will be highlighted in the exhibition. The photography showcase will be housed inside a series of domes along the banks of the Seine near the Pont Alexandre III Bridge - close to the site of Fendi's new Paris store at 51 Avenue Montaigne, reports WWD. The exhibition will run from July 4 to 14 with no admission fee, and the pictures featured will be published in a 120-page book.
Fendi's restoration plans are expected to culminate in 2015 with a grand fashion show staged in front of the Trevi Fountain in Rome, in celebration of the fashion house's 90th anniversary.
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